This might be one of my favorite consumer-y stories I’ve done in a long time.
It started with an email about cookies. People couldn’t find them.
At first, I thought it sounded ridiculous.
It’s a fact of life. Companies discontinue products all the time.
After all, whatever happened to French Toast Crunch or Surge? BuzzFeed has a pretty good list right here.
So, what makes this situation different?
I’m going out on a limb here. No one’s holiday traditions (God. At least I hope not.) are tied to short-lived sugary soft drinks or strange, toast-shaped cereals. Continue reading