Tag Archives: meiji

How do you write an obituary for a cookie?

This photo, provided by Rodney Stauffer, was too grainy to use for print. It's a old Milk Custard box.

This photo, provided by Rodney Stauffer, was too grainy to use for print. It’s a old Milk Custard box.

This might be one of my favorite consumer-y stories I’ve done in a long time.

It started with an email about cookies. People couldn’t find them.

At first, I thought it sounded ridiculous.

It’s a fact of life. Companies discontinue products all the time.

After all, whatever happened to French Toast Crunch or Surge? BuzzFeed has a pretty good list right here.

So, what makes this situation different?

I’m going out on a limb here. No one’s holiday traditions (God. At least I hope not.) are tied to short-lived sugary soft drinks or strange, toast-shaped cereals. Continue reading