Journalistic branding: A personal intro to my York Daily Record videos

I’ve been doing lots of lighthearted videos lately, like this one about the ‘search for swag’ — freebies at the county’s business expo.

Many of them come out of things I see while out and about for my ideaLab mobile reporting project.

Photographer Jason Plotkin had recently made a video intro for another reporter and offered to do the same for me.

He created this, which I uploaded to my iPad camera roll. Now, I always have it and can plop it into any video via iMovie (or other programs I might use) to give my less serious projects a personal, consistent look.

The first frame is from a recent trip to the York County School of Technology, where I attended welding class.

That story will run in an upcoming issue of the Sunday News.

As for the intro, I hope it captures my personality.

Let me know what you think!