Making tax season sexy: Using Cover It Live to connect readers with local accountants

Click here to check out the live chat I did this week with local CPAs. It’s pretty cool. I promise.

Taxes — at least to me — are one of the most mundane topics I may ever have to write about on this beat.

They just are. They happen every year. Nothing really changes, minus a few new deductions here and there.

In essence, they are the business beat equivalent of covering high school graduations — or worse, Groundhog Day in Pennsylvania.

Necessary, but not the most exciting.

Not too long ago, someone put the idea in my head of putting readers in direct contact with professionals or business newsmakers of the day.

Sounded like more trouble than it was worth, honestly. After all, I’m the journalist. I’m the trained to decide what questions to ask — what’s important.

A few weeks ago, though, I managed to throw out the ego momentarily. I knew the sports staff used Cover It Live to get readers talking to reporters and each other on

A Twitter correspondent of mine works at a local CPA firm, and her colleagues, though busy with the impending tax deadline, seemed happily willing to be my guinea pigs.

I created a chat room and tried it out, Friday. About 12-15 readers asked questions. About 30 viewed the feed of dialogue, which ranged from questions about home flood damage to being on disability.

Sure, that doesn’t seem like a lot of people. But my editor reminded me to focus on the quality of the discussion, not the quantity of participants.

And you know what? She’s right. It provides a public service, almost, by facilitating a conversation between a reader and a professional who they otherwise might have to pay to talk to.

I’m going to keep this up.


4 responses to “Making tax season sexy: Using Cover It Live to connect readers with local accountants

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