Tag Archives: stories

A week of Johnson Controls: Reporting on the York employer’s possible relocation

Future home of Johnson Controls? We'll just wait and see.

Future home of Johnson Controls? We’ll just wait and see.

Last week got pretty wild.

For months, we knew a Fortune 500 company was looking to relocate within York County to Hopewell Township using a tax incentive program that needed approval from the school board, township and commissioners.

If they didn’t get what they needed, they’d likely go to Maryland — or so we’re told.

Not knowing who it was frustrated the hell out of me. Continue reading

Mapping social reactions to the York Galleria mall cockroach infestation: I’m multi-platform, yo.

This is the closed food court, caution tape and all. My editor, Cathy Hirko, noticed I’m getting a little artsy fartsy with my iPhone photos.

The other day, I posted about Gathering Point, this neat tool you can use to make social maps that update in realtime to complement stories.

On Tuesday, I had the perfect opportunity to see it in action: A cockroach infestation that closed the food court at the York Galleria mall.

On a side note, that day, I pretty much almost crashed my car on Rt. 30.

En route to the mall, I had my notepad pinned against the steering wheel while I took notes from Department of Agriculture spokeswoman Samantha Krepps. Continue reading

Guerrilla marketing win! Social media pushes our project back into ydr.com Top 10.

So, I had my doubts about guerrilla marketing stories.

To me, it just seems like a hassle — not to mention irritating — to be posting EVERY story I write on random Facebook walls, forums, blogs and the like.

But yesterday proved me wrong.

Our “Risky Business” package had dropped off the radar of ydr.com’s Top 10.

Sean and I may have shed a tear.

Alas, we weren’t ready to throw in the towel. This project is the result of months worth of work. Continue reading

Snyder vs. Snyder’s: How this story happened

Hailing from Somerset County. #fatatwork

If you get the chance, check out a story I wrote recently about Snyder’s of Hanover vs. Snyder of Berlin.

It’s kind of random.

You see, York County makes no sense.

We have an East Berlin. But no West Berlin. And no Berlin either.

But if you’re not from this fabulous place, you might get confused.

That’s what happened a couple weeks ago when I got a call from someone suggesting I do a story on the 65th anniversary of Snyder of Berlin. Continue reading