Tag Archives: marketing

My first social media club meeting was so much fun, you guys! #hbgsmc

Both eating and tweeting are happening here. Also, I got WAY too enthusiastic when I learned that the gent in the orange shirt was the 5-year-old kid on the family-owned dealership's "Just call me, Ryan!" commercials of the 90s. If you lived in Central PA then, you should know what I'm talking about.

Both eating and tweeting are happening here. Also, I got WAY too enthusiastic when I learned that the guy in the orange shirt was the 5-year-old kid on the family-owned dealership’s “Just call me, Ryan!” If you lived in Central PA in the 90s, you understand.

Last night, I went to my first Harrisburg Social Media Club meeting with my fantabulous friend Melissa.

Check out the tweets here.

The group meets monthly at local businesses to network, ask questions and share social media initiatives.

The meeting last night was at Hoffman Ford in Harrisburg.

Mary Pratt, internet sales director, talked about ways the family-owned dealership has used technology to enhance the customer experience – from Facebook games to YouTube videos that show Ford owners how to sync their phone with the car. Continue reading

Boyer Investigates: A search for swag at the York County Business Expo

This blog post should also be called, “Why I will never be a TV reporter.”

The other day, my editor instructed me to report from the York County Economic Alliance Business Expo. Continue reading

The complaint department: A local example of social media’s impact on patron-business interaction

Originally published on the Money & More cover of the York Daily Record/Sunday News on Sunday, February 5, 2012.

***I found this story while trolling on Twitter last weekend. Some seemed shocked at the interaction that appeared on their Facebook newsfeed. I decided to pursue it as a local example of a situation that plagues business across the country.

By LAUREN BOYER 
Daily Record/Sunday News

Joyce Salazar was washing bar dishes last weekend when a frustrated group mistakenly identified her as a member of the waitstaff.

That’s when the owner of La Casa De Tapas, which opened last year, said she swallowed a profanity-laced insult from a member of the party, frustrated that a table wasn’t available on that busy Saturday night. They had made a reservation, she said, earlier that day.

Salazar made some space at the bar. She offered them complimentary drinks and tapas – small Spanish, Peruvian and Mediterranean dishes – while they waited.

Nothing, she said, seemed to calm them down. Continue reading