This story begins with my shameless self promotion a few days before the meet-up, both online and in the paper. It’s common sense:
If you want people to see you, you have to let them know where you are.
Here’s the “promo” that ran on ydr.com and in the York Daily Record/Sunday News early last week.
Then, you set up your office. This is what mine looked like on Thursday:
In the time I was there, I’d say about 20 people filtered through my “desk” area.
The million dollar question was: How to turn these conversations into something productive, like page views, for instance?
You know, the lifeblood of a website.
For this, I made sure to offer each visitor — and those following along at home on social media — a few prompts: What would improve your neighborhood in York? What’s missing?
Then, I strung the answers together using iMovie for iPad and uploaded it to our organization’s Brightcove player using the Brightcove iPad app:
I combined that, with this Storify of social media responses, and slapped them together on a ydr.com page.
I socialized the page on the York Daily Record/Sunday News Facebook page, which created ANOTHER wave of engagement:
This shot the story into the website’s top ten, both that day and the entire next day!
All in all, it was a good day. Good coffee. Good company. Good community engagement on multiple platforms.